The website of a small business provides buyers with a first impression about the overall health of a small business.  When working with a web designer, be sure you impart the overall feel of the site, and that it matches your business description.  If you provide professional services, your site should reflect the seriousness nature of business.  As you develop the design of your website consider these factors:

1)   Graphics:  How much is too much.  You need to consider the impact of photographs our graphical representations.  They evoke different reactions from the users.  If you decide on custom graphics, stay away from cartoonish characters on a professional services site.  It may give the message that you are not serious about the business.

2)   Colors:  Did you know that color have a large impact on the user experience?  Red will usually signify urgency or action needed.  Yellow and green are calming, and blue and gray are more reserved colors.   As you work with the web design, keep the end feel in mind at all times.

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3)   Page Layout:  You will need to determine how the user will navigate through your site.  Most designs allow for a top header or a left navigation bar.  Select one that will fit your business needs, and that your content will be effectively displayed in.  Remember, most people only stay on a page for about 2 sec, you want them to easily find what they are looking for quickly.

4)   Content:  What do you want to say to the public about your small business?  Content comes in many forms, from catalog pages and shopping carts to chat rooms and articles.  Most sites should utilize a mix to the users engaged.  Decided on the most important action you want the user to complete on your site, and make that content stand out.